Apparently, the characteristics of people suffering from antisocial personality disorder may include:

1. Persistent lying or stealing
2. Apparent lack of remorse or empathy for others
3. Cruelty to animals
4. Poor behavioral controls — expressions of irritability, annoyance, impatience, threats, aggression, and verbal abuse; inadequate control of anger and temper
5. A history of childhood conduct disorder
6. Recurring difficulties with the law
7. Tendency to violate the boundaries and rights of others
8. Substance abuse
9. Aggressive, often violent behavior; prone to getting involved in fights
10. Inability to tolerate boredom
11. Disregard for safety

Sound like the average advertising creative to you?

That must mean we’re experts at anti-social marketing.

Oh yes, regarding point 3: PG Tips, Esso, Compare the Market…