Nov 2001 – April 2005
SENIOR COPYWRITER @ TBWA MANCHESTER responsible for producing creative concepts and copy for all marketing materials required by the Nissan dealer network in the UK. Creatively involved in press, TV and digital work for national retail accounts such as Morrisons, Wickes and UCI cinemas.
May 1997 – Nov 2001
FREELANCE COPYWRITER for hire in agencies across Manchester and the North West including McCann Erickson Manchester and TBWA, working on a wide range of B2C and B2B briefs. Studied for and gained a Masters Degree in Creative Technology at the University of Salford during this period.
MA Creative Technology
UNIVERSITY OF SALFORD A comprehensive study of emerging technologies and their potential for creative application. Research methods, project planning and skills in coding, digital design and 3D software were also covered in this intensive two-year course.
Nov 1995 – May 1997
COPYWRITER @ BDH MANCHESTER creating results-driven campaigns for a range of above and below the line clients such as Eurocamp, Pritt Stick, Brother UK and Manchester City FC.
Sep 1990 – Nov 1995
COPYWRITER @ J.WALTER THOMPSON MANCHESTER rising from junior to fully-fledged member of the creative department within 6 months. Learning the craft by working on pitches and live briefs for Alton Towers, Sharp Electronics, Manchester Evening News and more.
HND Advertising Design
Newcastle College of Art and Design One of the country’s most respected advertising design courses that gave equal emphasis to creative thinking and practical design and copywriting skills - working closely on dummy and live briefs with local agencies and industry luminaries including Tim Delaney.