Bupa

Managing a busy team as Creative Lead to produce effective, engaging B2B campaigns for Bupa UK kept me busy for 2 years from 2019 during a very challenging time for small businesses across the globe. The mission brief changed from marketing to reassurance, education and information as COVID-19 stopped the nation in its tracks and health suddenly rose to the top of everyone’s list of priorities.

During my tenure at Bupa, I coordinated quarterly creative campaigns alongside continuous updating of Bupa’s huge archive of customer material. Work included print, digital, online ads and social posts.