East Coast Trains

National rail operator East Coast Trains didn’t just run regular mainline services on their busy route. They also ran a popular loyalty scheme for customers, plus held regular ticket and cross sell promotions. All kept on schedule by a coordinated CRM programme including emails, texts, online ads and regular website updates. Working with the team at Amaze, I helped create these messages to remind members of the treats they’d earned while travelling, inspire them to discover new destinations and guide them to the best shopping, dining and entertainment at East Coast destinations.