Morrisons

Who ate all the pies? After an overnight shoot at a Morrisons superstore where around 500 of the tasty pastry treats where stars of the show, the answer was us and the rest of the film crew – plus associated agency hangers on, of course.

This little 30 second slice of life was shot as part of the supermarket chain’s hugely successful ‘reasons’ TV ad campaign.

And what better reason do you need to shop there than fresh pies baked on the hour, every hour? Best served with beans. Well, Sean Bean in this case.