Managing a busy team as Creative Lead to produce effective, engaging B2B campaigns for Bupa UK kept me busy for 2 years from 2019 during a very challenging time for small businesses across the globe. The mission brief changed from marketing to reassurance, education and information as COVID-19 stopped the nation in its tracks [...]
Nissan
Antony Alton2016-10-20T13:23:48+00:00The Nissan UK dealer group is a very busy network indeed. With a massive requirement for marketing in the shape of press ads, posters, online and radio, the agency responsible is equally busy. Who'd be a copywriter working with a team of designers and art directors to keep the whole thing moving forward, meeting a [...]
Stockport College
Antony Alton2016-11-22T17:38:33+00:00For their 2016 enrolment campaign, Stockport College required a cross-media campaign to give everyone from school leavers to career changers good reasons to study at the college. Working with Modern English, a bold new look was created for press and outdoor ads, social media, admobiles and enrolment microsite. This was followed by complete overhaul [...]
Loop Photography
Antony Alton2016-10-20T13:23:48+00:00Photography studio Loop, based in Rawtenstall just outside Manchester, were on mission to shift their focus. The talented team of three wanted to tell the UK’s notoriously fickle ad that in addition to operating a successful retail photography business, creative location and set photography was also one of their services. Deciding that an equally crafted [...]
Coats Industrial Threads
Antony Alton2016-10-18T14:07:44+00:00Unless you're in the textile industry, you probably haven't heard of Coats. But chances are, you're wearing something they made right now. As the world's largest producer of yarns and threads for textiles, their products go into more textiles than anyone else's. When their global website needed a full review and refresh, including scripting for instructional [...]
Urban Bubble
Antony Alton2016-07-15T11:55:01+00:00Website copy for the North West’s fastest-growing property management company. Urban Bubble’s success stories in residential property management give prospective customers the best insight into the dynamic company’s unique way of doing things and their dedication to exemplary customer service. That’s why, in addition to creating a tone of voice which was applied to their [...]
Clarico
Antony Alton2016-07-15T11:57:09+00:00Recruitment agency Clarico required content for their new site that reflected their professionalism, experience and areas of expertise. This needed to be communicated to both potential staff and companies looking to recruit. The results, taken from existing info and new research, certainly did the job for the North West company. Check out their site here.