Managing a busy team as Creative Lead to produce effective, engaging B2B campaigns for Bupa UK kept me busy for 2 years from 2019 during a very challenging time for small businesses across the globe. The mission brief changed from marketing to reassurance, education and information as COVID-19 stopped the nation in its tracks [...]
Reeves
Antony Alton2019-02-05T09:52:07+00:00When you're giving budding and experienced artists the tools to unleash their creativity, you need to do something equally imaginative to catch their eye and stir their senses. Reeves has long been a favourite of artists of all abilities and is one of the UK's favourite names in art materials. Their unique new branding and tone [...]
Nissan
Antony Alton2016-10-20T13:23:48+00:00The Nissan UK dealer group is a very busy network indeed. With a massive requirement for marketing in the shape of press ads, posters, online and radio, the agency responsible is equally busy. Who'd be a copywriter working with a team of designers and art directors to keep the whole thing moving forward, meeting a [...]
Manchester City Council
Antony Alton2016-10-18T13:55:21+00:00Manchester is a great UK city famed for it's industry, innovation, music and art. It's also home to some of the most deprived areas in the country with all the associated social problems. This makes it a good place for graduate Social Workers to gain the skills they needs after leaving university. Question was, how [...]
Stockport College
Antony Alton2016-11-22T17:38:33+00:00For their 2016 enrolment campaign, Stockport College required a cross-media campaign to give everyone from school leavers to career changers good reasons to study at the college. Working with Modern English, a bold new look was created for press and outdoor ads, social media, admobiles and enrolment microsite. This was followed by complete overhaul [...]
UCI Cinemas
Antony Alton2016-10-20T13:23:48+00:00Cinemas make incredible venues for business events. Where else has the power to bring laughter, amazement, tears and even a little fear to meetings, conferences or staff events - via the medium of film, of course. This simple truth about the emotive power of movies gave us the idea for a B2B campaign developed by UCI [...]
East Coast Trains
Antony Alton2016-11-16T12:47:53+00:00National rail operator East Coast Trains didn’t just run regular mainline services on their busy route. They also ran a popular loyalty scheme for customers, plus held regular ticket and cross sell promotions. All kept on schedule by a coordinated CRM programme including emails, texts, online ads and regular website updates. Working with the [...]
Living Social
Antony Alton2016-11-16T12:43:18+00:00Want to try Tango lessons for less? Yearning for a seriously money-saving spa day? Fancy a go at falconry? Or maybe a hot discount at your local balti house is more to your taste? Whatever you didn't realise you wanted to experience, visit, eat, enjoy or discover, Living Social can help. Working freelance for the phenomenally successful [...]